"Monte Grup’s Rise: From Local Sales to Nationwide Demand Through Digital Innovation"
"Monte Grup’s Rise: From Local Sales to Nationwide Demand Through Digital Innovation"
In 2016, Monte Grup began as a small local business on the Anatolian side of Istanbul. At the time, their presence was limited to a simple location listing on maps, and they relied solely on phone orders, primarily serving customers between Ümraniye and Gebze. While their products were in demand, their reach remained confined to nearby areas. Their growth potential was clear—they just needed the right digital tools to expand. That’s where we came in.
At Fika Digital, we saw an opportunity to bring Monte Grup into the digital age and help them scale beyond their local market. The turning point came during the pandemic when demand for their products surged, and they needed a way to handle customer requests more efficiently. We knew that building a strong online presence was the key to transforming their business.
We started by developing a professional website, making it easier for customers to explore their products, request quotes, and place orders. With the website in place, Monte Grup was no longer limited to phone-based sales—they now had a digital storefront that could reach customers across Türkiye. The results were immediate. Demand skyrocketed, with orders flowing in not just from Istanbul, but from neighboring cities as well.
But the real game-changer was strategic market positioning. As container homes and tiny house concepts gained popularity, we helped Monte Grup capitalize on this trend. Through targeted social media marketing and an SEO-optimized content strategy, we positioned them as a trusted provider of modular living solutions. This shift opened new markets, particularly in coastal and vacation regions, where customers sought innovative housing solutions.
With their newfound credibility, Monte Grup didn’t just attract individual buyers—they caught the attention of major corporate clients. As their brand visibility increased, some of Türkiye’s largest companies began purchasing business-oriented container units from Monte Grup. Their evolution from a small local business to a national supplier proved the power of strategic digital transformation.
Today, Monte Grup continues to grow, leveraging its digital presence to expand into new markets and explore larger-scale projects. And they’re not doing it alone—they still work with Fika Digital, receiving ongoing consultancy to strengthen their brand, refine their online strategy, and stay ahead of industry trends.
Monte Grup’s story is a testament to how the right digital strategy can turn a small business into a national success. At Fika Digital, we help brands like Monte Grup unlock their potential—because every great business deserves to be seen, shared, and trusted everywhere.
Are you ready to take your business to the next level? Let’s build your success story together! ☕✨